Company News, New Products

Lubrizol Launches ‘More-Than-A-Conditioning Shampoo’

The one-step cleanser moisturizes hair and provides volume and frizz control while delivering long-lasting shape control and styling definition.

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By: Lianna Albrizio

Associate Editor

As a solution to consumers’ time-consuming and often costly quest for the “right” haircare product, Lubrizol Life Science is launching a one-step routine for soft, smooth and manageable hair.    More-Than-A-Conditioning Shampoo cleans and moisturizes hair, aligns hair fibers and provides volume and frizz control while delivering long-lasting shape control and styling definition. It is uniquely formulated to perform multiple tasks exceptionally well on any hair type, from straight to curl...

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